SMALL BUSINESS PHOTOGRAPHY IN HERTFORDSHIRE
Personal branding photography is my favourite type of commercial photography. To work creatively in partnership with local business owners taking their business branding to the next level is so exciting.
On this occasion I was contacted by Fiona, owner of the Pilates Lodge Studio in Broxbourne, Hertfordshire. She needed a full range of photos for her new website and to use to market her business.
Location is always a key factor in personal branding photoshoots. We also discuss in advance what to wear, and how we want the images to look.
In this case we wanted to show off The Pilates Lodge’s fully equipped studio but also keep on brand. Having a consistent element such as a business logo running through your images helps instil your brand with your customers. For Pilates Lodge we wanted to incorporate their stand out logo throughout the clothing and the equipment.
Pilates Lodge offers 1-2-1 private classes as well as group classes, so as with any personal branding shoot we had images Fiona could use to promote each service. We also wanted to show Fiona in action using the equipment herself. Images like this not only demonstrate to your client base that you are professional and skilled. But particularly for fitness based services they inspire clients who may want to reach that certain ‘pose’ or level of strength.